May was an historic month in the Hoosier State as the Indianapolis Motor Speedway hosted the 100th running of the iconic Indianapolis 500. The month was also a memorable one for us at Indiana Donor Network as we saw our Driven2SaveLives campaign elevate the conversation around donation and transplantation to a national level.
Indiana Donor Network and IndyCar driver Stefan Wilson launched Driven2SaveLives in April 2016 as a way to promote organ, tissue and eye donation and transplantation around the Indy 500 in honor of Stefan’s late older brother, IndyCar driver Justin Wilson. Justin died in August 2015 from injuries he sustained in a race crash and as a registered organ donor, he saved five lives.
As a rookie Indy 500 driver, Stefan was surprised by how quickly the campaign ignited. “It was cool to see it take hold that quickly and see all the people get behind it as quickly as they did. It made me feel good about what we were doing,” he said.
Support for Driven2SaveLives came in all forms. Organ procurement organizations around the country engaged in the campaign, along with the American Association of Tissue Banks, Donate Life America and the United Network for Organ Sharing. Media coverage on the campaign spanned the globe. USA TODAY and ESPN told notable stories on the Wilson brothers and Driven2SaveLives.
The race may be over but we’re still working toward 2,500 new registered organ and tissue donors with Stefan, in honor of Justin’s car number (25). It’s not too late to join the effort! You can register your decision to become an organ and tissue donor at Driven2SaveLives.org (don’t forget to share your decision with your loved ones). While you’re at it, check out the conversation around the campaign on social media through #Driven2SaveLives.
Thanks to everyone who has supported Driven2SaveLives. It’s been an incredible journey!
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